Together with my father and Antonio Calce, the current CEO, we developed the product strategy for the brand that is currently in the market. We have developed our core collection and are now continuing to strengthen the current line with new creations that reinforce the brand identity and reputation. 2- How has your partnership Corum 137-428-47-0124-EB34 WoMen's watch with the World Series of Poker impacted Corum?The partnership with the WSOP has broadened Corum's notoriety and recognition to a completely new audience. Poker has experienced a phenomenal growth the past couple of years and has transformed into a legitimate sport.
Being the first brand to embrace the sport has positioned us to own that segment. We are now also sponsoring the upcoming Sports Legends Challenge, which takes place in September at the Atlantis Hotel in the Bahamas. This unique poker tournament teams up former pro athletes with poker stars in a tournament with prizes over Corum 137-425-47-0025 EB34 WoMen's watch $10,000,000. 3- What is your favorite Corum timepiece?What timepiece(s) have you been wearing lately?My favorite Corum Timepiece is the Admiral's Cup Chronograph 48 Black Flag. It is a piece I designed last year exclusively for the US market and was the first of the new Admiral's Cup models to feature the 12 nautical flags without color.
The contrasting blue super-luminova on the black dial and black PVD case really makes a bold statement. And we only manufactured 100 unitsit an instant collectible. 4- What are you doing to grow Corum's market share?Where do you see Corum in 10 years? Our long-term strategy is to offer a unique timepiece collection Corum 101.251.90/0001PN34 Watch manufactured with the highest quality of Swiss watchknow-how with inherent value offered at a competitive price position. We feel that focusing on the evolution of the core product line and strengthening our manufacturing capabilities in Switzerland is the way to secure our future and become more independent.
